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The pandemic changed how we use social media. Usage among Americans jumped to 82 minutes a day, 7 minutes more than in 2019.
That time spent on social media is a big opportunity to expand your reach and increase revenue. The challenge is that social media changes quickly.
You have to stay on top of social media marketing trends and changing user habits. If you can keep up, you stand a chance to get a loyal following.
What are the top trends that smart marketing pros are watching for 2022? Keep reading to find out.
1. Short-Form Video Takes Center Stage
There’s a seismic shift happening in social media. Content producers and social networks are prioritizing short-form videos.
Thanks to the success of TikTok; Facebook, YouTube, and Instagram are adding short-form video content. These are new features and they’re more likely to get your channel seen and heard.
Inform and entertain with your evergreen content. Teach your audience how to do something that’s relevant to your brand. A brand about clothing can give tips on picking the perfect outfit for that special occasion.
2. Brand Consistency
If you want to get real results from social media marketing, you have to know your brand. You also have to make your brand presence consistent across all social media platforms.
It’s not about having your logo on images and using the same colors. Site Altitude says that telling stories that make your brand relatable matters even more. Add killer content such as video testimonials and how to use your product or service.
3. Social Commerce
Ecommerce companies are used to having social media lead to website traffic and sales.
Social media companies want to keep people on their sites. They also want you to get sales from their networks so you’ll spend money on advertising.
They’re closing the loop by adding ecommerce components that let you sell. Social media networks are now retail channels.
This change helps ecommerce businesses with customer acquisition and lead generation.
4. Live Streams Remain Important
Live streaming was a must in 2020 in order to stay in front of audiences during lockdowns. They became a way to hold fitness classes and events while staying at home.
Live streaming remains relevant in 2021 and beyond. You can hold events, interviews, and create short live videos to share information with your audience.
5. Highlight the Positive
The pandemic and political environment burned people out. They’re tired of the negative stories and would love to see something positive.
A recent Twitter survey showed that 77% of people would think highly of brands making a difference in society. Highlight positive stories about the impact you’re making on the world.
Watch Out for the Latest Social Media Marketing Trends
How can you stay ahead of the social media marketing trends? Take advantage of new features because social networks favor accounts that use all of their features.
Always focus your content on your users. The more value you provide, the faster you’ll grow.
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