Marketing has taken an entirely new form in recent years. There is so much more involved in marketing than ever before, but luckily a digital marketing agency can help you develop a kick-ass strategy. The marketing agency you choose depends on a few things, like the size and nature of your company, your target audience, and your marketing budget. No matter what, though, you should only hire an agency that exemplifies these essential qualities.
A website that is KILLER
This is the first sign that the digital marketing agency knows its stuff. You can’t really trust an agency that says it will deliver on all of your digital needs when they don’t even have a solid online presence themselves.
Even before you schedule a consultation, browse around a few agency websites to see which ones appeal to you most. The sites should be functional, pleasing to the eye, and actually fun to use. The website that the agency has put forward is a good representation of the work they will be able to do for you.
Team members with a variety of specialties
Digital marketing takes many forms. There is social media marketing, search engine optimization, influencer marketing, affiliate marketing, the list goes on and on. Try not to invest time and money in an agency that has only one specialty. Even if you are only focused on your social media presence as of right now, you might want to venture into other marketing strategies in the future.
There should be several services provided by the agency to kick your marketing efforts into high gear. Of course it is fine if each agent has a specific specialty, but each team member should bring something new to the table.
Access to a series of tools and resources
One of the main reasons to invest in professional services is because you don’t have the same access to marketing resources like they do. They have special tools and softwares for project management, SEO, social media analytics, and more. Gaining access to these tools is nearly impossible on your own, not to mention you won’t have any idea how to use them.
The agency should not just be bragging about their high-tech softwares, but they should actually know how to use them. Ask as many questions on this topic as you please during your consultation; this will give you insight on how capable the team members are with using the technology available to them.
Plenty of relevant experience
The demand for digital marketing efforts is high and only getting higher, which means more and more digital marketing agencies are being founded. Try not to choose one that was created within the past year, but rather has 3+ years of experience. Not only this, but make sure that they have specific experience with your desired digital marketing goals.
And lastly…
You should be able to have fun with the team members! You’ll be working closely with them for who knows how long, so your personalities should mesh well.