Brands these days are all about marketing to millennials, but these younger consumers are not all that easy to charm. They do not respond to traditional marketing and advertising tactics, which means you need to resort to other means to engage with millennials effectively. So what are those means? Here are a few of the best ones that will make marketing to millennials a breeze.
Optimize Your Content for Social Media Platforms
Believe it or not, social media is just as important as SEO when targeting millennials. Spend on reaching them on all major social media platforms. By doing so you will drive traffic to your brand, but do not stop there, optimize your content accordingly as well.
When it comes to optimizing content for social media, make sure it is short and sweet. If you get your point across without writing entire blogs, you will see a considerable increase in shares. The same applies to captions for videos too. Remember, millennials will not wait around to get hooked, you will need to catch their attention immediately.
Respond Immediately
Millennials are not to be taken lightly nor should they be taken for a ride, as it will hurt your business in the long run. No matter what content you deliver out there, you will need to be real. Avoid posting stuff that may seem like an ad.
Of course, there is no certain formula that will get you results, but try different strategies until you find one that works best for your business.
Since millennials are quite inquisitive, and rightly so, they will approach you with relevant questions. Make it a point to respond to them right away. It may not seem like a big deal, but something this simple can result in an increase in sales, even better than what you would have been able to accomplish with traditional marketing strategies.
Be Transparent
Transparency is the key to success when marketing to millennials. They have all the information they need on their fingertips, and are already bombarded with unsolicited messages, so set yourself apart from the rest of the crowd.
Cut through the noise and focus on areas where your audience is active. It is here you will need to be transparent about your business, its products and how things work. By being simple, honest and real, you will be able to market to all your consumers, especially millennials that crave the holistic experience.
Be Real and Authentic
As mentioned earlier you need stay clear from ads, millennials can smell them from miles away. They are fully aware of how marketing works and how it differs from real talk. For this reason, you will need to keep your content, advertisements and communications as authentic as possible.
Be transparent about your business, provide useful and actionable tips, but most importantly, identify your authentic voice. Once you know what that is, use it effectively.
Opt for Alternatives to Traditional Advertising
In this day and age, traditional ads just won’t cut it. You will need to resort to online marketing alternatives like influencer marketing and whatnot. Moreover, you will need to get the word out there by getting published with some of the most prominent sites in your niche. Not only are they far more effective, but they will not cost you an arm and a leg in the process. Just make sure you remain inspirational so that you engage with your audience on a whole new level.
Focus on Reviews
To help your business grow and prosper, pay close attention about what people are saying about your brand.
Not just millennials, but consumers in general will take reviews into consideration when deciding whether your business is worth their time or not. If you do come across a problem, resolve it so that others can see you care about your consumers.
Be Relevant and Engage on all Platforms
One of the best things about targeting millennials is that you can expand your horizons instead of restricting yourself to a certain platform. Millennials are more than capable enough to learn about and adapt to new technology, not excluding platforms. Taking this into account, adjust your marketing strategy in such a way that it remains engaging and relevant across a variety of applications and devices.
Depending on the platform you are targeting, it can mean a couple of things, from using video content to striking photography and so on.
Listen to what Millennials have to Say
What is really interesting about marketing to millennials is that they are more than willing to tell you what they want and what they don’t want. This can be incredibly useful if you are willing to listen.
By using your consumers as models to make them feel as though they are dealing with a brand that represents them, you will make them feel loved, and also a part of something special. To accomplish this you can ask them about the styles and colors they prefer, how they wish to communicate with you, etc.
The list of best ways to market to millennials can go on and on, but one thing is certain – nothing is impossible as long as you are willing to go the extra mile to achieve your goals. As difficult as this endeavor may seem, it is really not the case. By doing your homework, you will find a ton more useful strategies that will help you reach millennials in a way like never before. Other strategies include:
- Utilizing influencers.
- Providing an interactive experience.
- Make strategies and campaigns that are “post-worthy”.
- Sell your purpose instead of your products.
- Ensuring your campaigns are adaptable, and more.
Now that you know what needs to be done, you can start to work on gaining millennials attention!