In this day and age, it is essential for every business to have a social media marketing strategy. The thing is, creating a social media strategy is the first step. You need to use your social media to grow your business, which can seem to be a little daunting at first. To ease the process, here are a few ways you can use social media to grow your business.

Build a Connection

Marketing your product just isn’t going to cut it. It is essential to build a connection with your audience. Rather than focusing on the number of followers and likes you have, focus on building a community. Once you have made a connection with your audience, they are more likely to remember you and buy your product or service.

You can do this by adding a ‘human’ element to all your posts. Make sure your posts have some personality rather than generic marketing lines that you can find anywhere. If your social media has something that stands out and shows a unique side of your brand, there is a greater chance of attracting individuals and growing your business.

Engage With Your Followers

According to research, 71% of customers who have had a positive social media experience with a certain brand will recommend the brand to other people. This is why it is vital to always engage with your audience. If your social media platforms are unapproachable, your customers will never have the nerve to contact you.

A good idea is to post relatable content that can appeal to all your audience. This way, it will increase engagement on your social media and also allow users to communicate with you freely, which can result in potential new customers. Another way to engage with your followers is by sharing powerful content. It is better if it’s emotional because it can easily evoke emotion in the user. This way, your audience will know that you are different from other brands.

Experiment

Social media marketing is hard work, but it shouldn’t feel like it. It is okay to experiment, and the best part about social media is that you have various ways to do that. If your business has several social media platforms like Twitter, Facebook and Instagram, start using all of them.

For example, you can use Facebook to advertise your products. Facebook’s paid search option is great and makes sure your product or service shows up at the top when the user looks it up. You can use Twitter to interact with your followers. Whether they have questions or feedback about your product, it never hurts to let them know that you are always available to hear them out.

Start a Giveaway

One of the easiest ways to interact with your audience and grow your business is by distributing giveaways. This way, your audience will be familiarized with your product and they will most likely come back for more. Besides, who doesn’t like free stuff? Through a giveaway, you can increase your audience’s knowledge of your brand, which can help you grow your business.

Be Creative

A great way to frame your social media marketing strategy is by adding creative content to your posts. You can add colourful images, videos and even infographics. In these busy times, nobody has time to read long texts so it is always better to attract your audience through pictures and videos. This will also make you stand out in your industry.