Preparing a marketing and advertising strategy for your upcoming movie is not rocket science. Keeping in mind a few essential elements is enough for creating a thoughtful marketing campaign. The only thing that matters the most for executing your promotional campaign is timing. It should neither happen too fast nor too late as timing is everything.
So how do you start promoting your upcoming film? The Marketing theory is ever-evolving that gets continuously updated with lessons from those who have successfully marketed their films.
Enlisted below are 5 innovative ideas for creating the most amazing online marketing campaign for your next movie.
Do Something That Leaves A Lasting Impression On Your Audience
The first rule of marketing states that in order to be remarkable, you must include something different, unique and worth-noticing in your service or campaign. Which means, if you want to go viral and be remembered by the audience for long, you must provide them with content worth talking about. That said, word of mouth recommendations create a loyal following and form the best marketing strategy. The more relevant your content, the more audience talks about you, and the better marketing works for you.
One way you can capture the attention of your audience is by using props and larger than life sculptures in your marketing strategy. Spur Creative has an extensive selection of modern props, theatre props, movie props, sculptures and structures specifically for marketing campaigns, film & television companies and theatres.
Be Creative With Your Pre-Roll Video Ads
Pre-roll video ads can help stir interest amongst your audience and seed your trailer online. This type of advertising is relatively inexpensive as you are only charged when the viewers’ watch the video for more than five seconds.
This kind of advertising only works if you have a CTA (only works if you have a CTA (call-to-action) at the end of the video. So, attract the viewer; give them something to do; some action to perform — to make your teaser memorable. Be creative with what you are offering. It could be entering a contest to win free movie tickets, or redirecting to the website to watch the complete trailer or some kind of online game involving the movie’s character.
Run Various Press Junkets
One of the most powerful marketing tactics is to open up your press events. Since a higher percentage of the audience still relies on mainstream media outlets for a movie’s coverage, running small press junkets at various locations can get your film the most-needed exposure.
Do not limit yourself to journalists; they are not the only people who can create viral content. Open up your press junkets to bloggers, influencers, and fans. To make these events interactive and engaging, run contents and quizzes on the spot to have fans participate if they want to meet the cast and the director.
Let The Audience Be A Part In Your Journey
Involve your audience in your journey; make them feel that they are a part of the film. Create virtual games for your fans so that they can experience exactly what the characters in the film did while engaging with other fans. Insert a call-to-action — something that makes the users spread the word around virally.
Before the launch of Christopher Nolan’s Inception, Warner Brothers created a maze game “MIND CRIME” based on the movie’s tagline “your mind is the scene of the crime” allowing users to select a starting and ending position on a grid and then develop their own path to join the two points. Once the user completes the maze, the game starts wherein the user can control the characters and navigate through the city. The fascinating part of the game is that as the user plays the game, they find other people wandering around the city. Now, with the help of this game, users were not only allowed to build their own dream maze but could also gain the experience characters in the film had. The game also created a buzz about the film on social as the users were given a chance to share their progress via Facebook and compete with other fans.
Market With Memes
Marketing with memes is an understated trend that is becoming extremely popular because it is a great way to share relevant content that can go viral in a jiffy. Memes are extremely refreshing, funny, customisable, and that’s why can be used as an effective marketing strategy that gains followers quickly.
Some Food For Thought – Do you know that a search for GAME OF THRONES MEMES has about 4,59,00,000 search results?
Final Thoughts
Marketing movies is not a cakewalk. If you want to entice your audience and be remembered, you have to do something remarkable, create an innovative marketing scheme, and work hard towards achieving your goals.
What according to you, is the best marketing tactic? Kindly let us know by leaving your thoughts in the comment section below.