Personalize your videos
personalized videos are not new ways of connecting with your users, but this area still remains untapped. With small brands, it is easier to execute personalized videos due to their targeted audiences. Wherein you have to cater to one specific and very niche-based audience. Personalizing your video is also connected to telling a story. Add elements of talking about your brand’s concepts, and include stories from your customers too. Avoid making it promotional, instead, approach this from the user perspective and how you would like to address a user query through a video. A personalized video will have a deeper impact than a chatbot.
Go for short format videos
Want to sustain your audience’s attention in today’s time of content over-consumption? You have got to be snappy, and quirky when it comes to video marketing in 2019. The ideal duration of videos for different platforms is variable. For Instagram, your video should not be more than 25 seconds. In fact, brands on youtube are generating a great response with 6-second advertisement videos too. It might be as easy as it seems, but once you give it a shot, you are bound to see some actual results. This is important to understand because users do not wish to spend time on one single tab, they like swiping and you have got to be as creative, brief and to the point as possible. So you should create a video accordingly.
Go live (once in a while)
For the sake of video marketing, you do not need to go live every alternate day. Going live should be about registering something crucial, something that is addressing a current issue or has a more engaging backdrop that you think you should live share with your audiences to enjoy.
When going live, make sure you have proper connectivity. You have something prepared in your mind to address the audiences with. Being spontaneous is good, but it might not get you the exact results you desire. In fact, an awkward or shoddy live stream might do the opposite of marketing. Nevertheless, when going live, have good lighting, the backdrop should be engaging, and you should have an engaging content prepared, something like a Q&A or if you have some insights to share about something you learned recently, then a script about that. In the end, the motto is to leave the user or viewer feels refreshed and with a thought to ponder on.
Your video thumbnail is even more important than your video
this is as important as the content of your video, in fact, it is more important than what does your video actually contain. Having an engaging thumbnail is very important. This helps your user or viewer decide whether they should, in fact, go ahead with watching your video or not. While a simple thumbnail with no context is not a crime, it will honestly do no good and your video marketing efforts will go in vain. Make sure your thumbnail has elements from the video compiled with minimal text all designed and laid out in eye-catching colors. For this, you should get help from graphic designers who can prepare a custom thumbnail for your video.
So make sure you are telling a story that connects with the users/audiences while implementing all of the above aspects of video marketing in 2019. These steps are to help you get a sense of direction when it comes to starting with your video marketing initiatives. Doing the above is the bare minimum, which should definitely get you some attention from targeted audiences.