According to Statista, marketing automation was the fifth most effective digital marketing strategy worldwide last year. It’s tied alongside mobile marketing, which is another booming strategy among companies.
Geofence advertising falls within both of these strategies. That way, you can make the most of your automated mobile marketing.
With my guide to geofencing ads, you can apply some of the most effective marketing strategies to your business. Let’s get started!
What Are Geofencing Ads?
Geofencing ads rely on location-based information to work. To start, companies create a digital fence that outlines their target area.
Then, when someone steps within this fence, ads appear on their phone’s browser or apps.
This allows companies to target customers when they’re within a specific location. That way, you can advertise using targeted ads that entice them to visit your business.
Geofencing mobile advertising is a great way to inspire impulse buys. It’s also convenient for both you and the customer. Since they’re already nearby, you have a greater chance of making a sale.
You can read more here about geofencing marketing technologies for further details.
The Benefits
Now that you’re familiar with geofencing marketing, let’s discuss how it can help your business. Here are three benefits to using geofencing ads.
1. No Waste
Many digital advertising methods allow you to target potential customers worldwide. However, this strategy might not be effective for your company. In fact, it can lead to wasted ad spend.
Geofencing ads, on the other hand, target people nearby. That way, you’re focused on locals instead of people across the globe.
This reduces wasted advertising spend so you can make the most of your advertising budget.
2. Get Competitive
With geofencing advertising, you can market your company to potential customers before your competitors.
Since geofencing ads appear when customers are nearby, it increases your chances of making a sale. This can improve foot traffic into your business and brand awareness as well.
Geofencing also focuses on making shopping easier for your customers by reminding them you’re nearby.
Here are a few redesign tips to improve your website’s user experience. That way, customers have that same optimal experience when they’re on your website.
3. Make the Most of Mobile
I mentioned earlier that mobile marketing is one of the top five most effective digital strategies. That’s because your customers are already on their phones, so you can go to them.
According to the Pew Research Center, 95 percent of Americans now own a smartphone.
Each person with a phone who walks within your geofence location is a potential sale. With geofencing mobile advertising, you can make the most of these opportunities.
That way, you’re using two effective marketing strategies in one!
Geofencing Ads: Put Your Company on the Map
With this guide to geofencing ads, you can get in front of customers at the perfect time. Try geofence advertising for yourself and watch new customers roll in!