Did you know that 73% of Americans said that they prefer receiving direct mail from brands because it means they can read it at a time that suits them?
More traditional marketing efforts often get overlooked because digital marketing is at the forefront of most people’s minds. But traditional marketing strategies, such as direct mail, are just as effective, if not more so.
Read on to discover our favorite five direct mail marketing ideas that you should try today.
5 Direct Mail Marketing Ideas You Must Try
If you’re a new business and don’t know much about marketing, you might be wondering what is direct mail? Direct mail advertising is where a business physically delivers marketing materials to an existing or prospective customer’s door. Businesses commonly use flyers, catalogs, and postcards to attract new customers and drive brand awareness.
Direct marketing, such as direct mail is similar to digital marketing, such as emails, however, when done correctly, it can be more powerful. If you aren’t sure where to start with your mail marketing campaign, we’ve got some excellent ideas you should try:
1. Offer a Discount on Your Postcard
One of the greatest ways to attract new customers is by offering them something. Discounts are a great thing to pop on your postcards. For example, you could offer 10% off your products before a specific date with a code.
2. Design a Scratchcard
Go one step further than posting a regular postcard by adding another element to it, for example, a scratchcard. Underneath the part that they scratch off, you can include a discount or special offer (and vary them, so your offer feels more exclusive). By simply adding a different element to your postcard, you’re more likely to be remembered by your customers.
3. Include a Freebie
Everyone loves getting a freebie, so if your business sells products, you should definitely add a small freebie to your direct mail. Including a freebie, such as a sample, can give your customer something to try before they buy your products. This in turn helps to build trust and a potential long-term relationship.
4. Personalize Your Mail
Prospective customers are more likely to interact with your business if you personalize their mail. Before you create your direct mail, spend time getting to know your customers and their interests. Personalize your direct mail with their names, and also relevant things according to their demographic and interests.
5. Add Reviews
People trust what other people say, so adding reviews and testimonials to your direct mail is a great way to ensure your prospective customers pay attention to you.
But before you rush off and implement our direct mail tips, remember to do your research. You will need to find customers to send your direct mail to and will also need to find a trusted printing company, such as Team Concepts Printing.
Grow Your Business
Are you ready to grow your business and set yourself up for success? If yes, then make sure you give direct mail a chance and see how many more customers you can attract. Remember to try and do something different that will stay in your prospective customer’s minds long after they’ve thrown away your mail.
Don’t forget to have a look at our other business articles to find out more ways in which your business can succeed and attract more customers.