Many people feel like they are overwhelmed by the number of emails they receive. It’s to the point where even if they’ve signed up to receive promotions for products that they are interested in, that they will still end up deleting them.
There are just too many, and it can feel overbearing, especially if these emails aren’t doing anything to attract the attention of the receiver. That’s why it’s important for inside sales teams to have a good strategy when it comes to reaching out to customers and leads by email.
Here are five tips that will help you and your team write better emails.
1. Personalize
With the help of top sales software, your team can generate personalized emails based on stored contact details. It uses templates that you can customize, fills in the necessary info, and then automatically sends out emails based on your sales cadence.
Many also offer sales lead tracking software combined with other features that help improve your overall sales – from prospecting to closing. You’ll really see the difference after utilizing this technology.
2. Simplify
People don’t have time to read every single email that they receive. Though personalizing emails is important, your subject line should focus first on clearly stating what the email is about.
In regards to content, minimize pleasantries, and get to the point quickly. Clearly outline what the purpose of the email is and give them the information that they want and need.
3. Call-to-Action
Always include a call-to-action in your emails and stick with one. Don’t overload the receiver with too many options. Make what you want them to do very clear.
For example, do you want them to click on a link? Read a brochure? Watch a demo? Follow up via phone? Be specific with what you want and save any other options for a follow-up email.
4. Tone
Salespeople often make the mistake of talking about themselves too much. “Hi my name is so-and-so, and we offer this product and have been in the business for X amount of years…”
The truth is the potential customer only wants to know, “what’s in it for me?” (or WIIFM). They’re not interested in knowing what’s in it for you. Some things they may want to know about:
- Mention of a mutual connection that may have referred you to them
- Mention of any important events that have happened in their business
- Insights related to any business-related content that the prospect shared on social media
- Key details on how you can provide solutions to known problems
5. Closing Signature
Sometimes people can go overboard with wild and flashy email signatures that are distracting and just plain annoying. Keep it simple, and don’t go overboard with colors and stylized typefaces.
Include essential information like:
- Name
- Title
- Company
- Phone number
- Links to your most active social profiles
You may also consider adding a promo for an upcoming offer or an event. This could be in the form of a simple banner or even just a reminder.
Simple and Clear
The main takeaway is to make sure your emails are simple, clear, and personalized. Follow these tips and your team is sure to see more success.