When you start your business, you want to make a fast start. Beginning the business is a cause for celebration in itself, but there are practical benefits too. Early revenue can boost your cashflow and allow you to grow quickly. Plus, you want to create a buzz about your new business and gain as many new customers as possible. Below, we explore the best ways to promote the opening of your new business.
Build hype
The key is to make sure that your target audience are aware that you’re opening and to create a buzz surrounding it. If you anticipate doing most of your business online, you can create content to support your opening. Blog posts and a large social media presence can help build digital hype. If you’re entering retail then make sure you have a physical, local presence. Hand out flyers and business cards, while also ensuring that your new store stands out on the street.
Social media
A large social media presence can be a useful way of promoting the business. Focus on Twitter, Facebook and Instagram. On social media you should be regularly tweeting and engaging with the communities that might use your business. It can feel daunting beginning your social media journey, but there’s plenty of advice available online.
Event
An event can help you make opening day memorable. There are different ways of hosting an event, though. You can go for a physical event: this can attract plenty of customers in person but can become quite expensive. Alternatively, you could use a virtual event app to host an online event to promote the launch of your business.
Giveaways
A giveaway can help spread the word about your new business and also build your online presence. It doesn’t have to be too difficult to organise either. Advertise on your social media channels, asking people to like and share your business announcement. In return, you’ll then put them in a draw to win one of your products.
Email marketing
Emailing potential customers is a key part of marketing your new business. By sending out regular emails you can ensure that no one misses your message. Urge customers to sign up for email updates and build lists of people to email. From here, you can regularly send out sneak peeks, discounts and news from the company to customers.
Promoting the opening of your business is an exciting time. The key is to build hype. By boosting your online presence, offering giveaways, beginning an email marketing campaign and even hosting an event, you can set up your business to make a quick start.