Designing promotional products is an innovative approach to marketing your company. The advantage lies in the multitude of choices available for promotional merchandise. You can create branded hats, stationery, t-shirts, or rubber badges depending on your budget.
If you’re looking for a budget-friendly option, rubber badges are your best bet. By choosing rubber or soft PVC badges, you can make a memorable impact and significantly improve the visibility of your brand. Herein, we look at how you can design stunning badges.
Define Your Needs
The design phase is the most crucial stage to start with. It is important to take your time and list what you want to use the custom rubber badges for. Are you running a marketing campaign, launching a new product on the market, or creating awareness for an upcoming event?
The answers to these questions will help guide your design ideas and process. Identify the theme of the event and incorporate it into your badges. Also, don’t hesitate to draw inspiration from other existing designs available on the internet.
Involve your team and customers during this stage. Customers and employees will feel more affiliated with the brand if their ideas get featured on the badges.
Hire a Professional Designer
Design is crucial if you want to get maximum visibility. One rule in design is to keep it simple. A professional designer can come in handy at this stage. Better yet, some rubber badge manufacturers like Rocket Badge offer free design services.
With the aid of a designer, you can confidently choose the perfect colors and fonts that enhance your brand’s identity. They will offer valuable insights on the shape to ensure optimal visibility of your logo and crucial elements, even in limited space.
Quality and Texture
High-quality materials will ensure durability. Don’t compromise on quality in a bid to save money. Soft PVC makes the best rubber badges that will reflect positively on your brand and leave a lasting impression.
When it comes to texture, you can choose between 2D and 3D printing. 3D designs are the best as they add more depth and interest to your design. While you’re at it, consider adding more functionality to your rubber badges to make them more practical.
You can add a keyring, bottle opener, or flash drive. With more functionality, people will carry the badges everywhere, earning you more visibility.
Your Budget
Budget is a crucial aspect when making custom badges for your company. Having a budget will help you select the right manufacturer without overspending. Consider manufacturing the badges in bulk as it is cheaper and more cost-effective.
Also, ensure that you read the contract terms well before signing the deal with the manufacturer. Review the delivery timeline and refund policy to ensure that you don’t lose money if the rubber badges are delivered late.
Bottom Line
Designing rubber badges is a cost-effective marketing strategy, especially for small businesses. Unlike digital advertisements, you also get the creative control to design badges your customers will love.
Prioritize using quality rubber and keeping the design simple for better visibility. Also, don’t forget about the delivery mode. You can gift loyal customers or offer them at a seminar or marketing event.