The online retail industry is booming. In fact, e-commerce is worth around $365 billion and is projected to reach $600 billion by the year 2024. Therefore, if you want to start your own online business, there’s no better time than now.
There are tools and resources that make starting an eCommerce business easier. In this guide, we show you everything you need to know about how to become an online retailer.
How to Become an Online Retailer
Before you can become your own boss, there are a few things to cover. Here are seven essential steps to becoming an online retailer.
1. Secure Your Domain Name and Web Hosting
One of the first things you need to do is purchase your domain name and web hosting package. Your domain name is the address for your web site and web hosting holds all of your website’s important files and data.
There are many web hosting packages to choose from. Do your research to find one suitable for your site.
2. Build Your Website
Think you have to be tech-savvy to build a website from scratch? Nope. With plugins like WooCommerce and Shopify, setting up your online store is easy. For these programs, all you have to do is install the plugins and add your product listings.
3. Identify What Products You Will Sell
Another important element is choosing what type of products you will sell. Begin by identifying your value proposition. How will you solve your target consumers’ problem with your products? How is your approach unique?
Knowing your value proposition will help your better marketing your products and create content for your website. Your mission statement or About page is the best place to add your value proposition.
4. Choose Your Manufacturer/Wholesaler
Now that you know what products you want to sell on your online store, it’s now time to select a manufacturer. Choosing a manufacturer is easier than you think.
Resources like AliExpress and Alibaba connect you with hundreds of manufacturers overseas. To avoid issues Amazon trademark infringement be sure to not to purchase counterfeit products.
Before you purchase your first batch of products, make sure to get a few samples first. This is a way for you to gauge the quality of the merchandise before placing a large order.
5. Create Product Pages
Once you have inventory for your online business, it’s time to create product pages. You can use the product photos provided by your supplier or wholesaler. However, taking your own photos will look more professional and establish trust with your target consumer.
6. Figure Out Shipping Settings
There are many options you have for shipping. Most online retailers drop ship their products. This means that a warehouse stores your products and ships them whenever someone orders from your website.
7. Publish and Market Your Website
The last step to becoming an online retailer is to publish and market your website. A way you can reach your target audience is through digital marketing and SEO tactics.
Not sure how to do this? Don’t hesitate to seek help from a digital marketing agency.
Becoming an Online Retailer is Easy
As you can see, opening your own eCommerce business is easier than you think.
For more on how to become an online retailer, be sure to follow this blog.