It is possible that even after working hard to ensure that people attended a conference, it didn’t end up the way you wanted. You tried advertising the conference and enticing people to come. Therefore, it is frustrating if you realise that no one decided to join, and you failed to meet the expectations. These are some reasons why no one showed up, and the event didn’t turn out the way you expected.
You didn’t advertise well
You can’t expect people to show up if you fail to make the effort to promote it. You need to inform people by using different platforms. You can print posters, use social media or even hire a marketing agency to aid you. If you fail to advertise well, and many people don’t even know about the event, the number of attendees will be frustrating.
The event wasn’t exciting at all
If you wish people to come and join the conference, you need to have a selling point. Make sure that you entice everyone by highlighting the exciting aspects. It could be your chosen speakers. The theme could also be enough to attract people. If there seems to be nothing new in this event and the conference looks dry, you can’t expect lots of attendees.
The location was too far
You need to look for an accessible site if you want people to find the event interesting. If they don’t even know where the place is or how to access it, you will end up with fewer attendees. Therefore, in looking for event venues, it is crucial to check the location and the ways to access the place.
The organisation has a terrible reputation
You can’t continue organising events with a tainted name. People won’t believe in you anymore. They think that anything you do will be a massive failure. Therefore, if you have already failed with attendees at previous conferences you organised, you can’t expect people to come to the next event. If something terrible happened before, you won’t have people’s trust anymore.
The conference was a rehash
You need to check the other conferences held around the same time. If a similar event recently took place, it’s possible that people saw whatever you were organising as a rehash and this discouraged them from coming. You need to highlight a different aspect if you wish to convince more people to attend.
Don’t feel bad that no one came last time. Assess what went wrong and try to improve next time. You still have the opportunity of proving yourself and doing a better job in convincing attendees to come. You also need to keep organising significant events to clear your name and make people come again.
Try to have a better team with you to host the event so that you won’t have any issue in dealing with all the details. Work harder at advertising the conference and find a way to increase people’s interest.
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