There are many things to consider before running a janitorial cleaning business. These include the costs of hiring employees and establishing a website. In addition, you should understand the basics of marketing your business. You can read more about these in this article. You should also consider the various legal entities for your business.
Costs of running a janitorial cleaning company
If you’re interested in opening your own janitorial cleaning company, you’ll need to consider the costs involved. There are two main types of expenses – fixed and variable. The former is fairly predictable and can be budgeted for on a weekly basis, while the latter is more variable, and may arise on an “as needed” basis.
Insurance is another important consideration. Janitorial insurance costs from $350 to $8,000 per year, depending on the size of your business (https://howmuch.net/costs/janitorial-insurance-cost). General liability insurance is inexpensive for a small housekeeping business, but it can be very expensive if you’re a commercial janitorial business. For larger commercial companies, the cost of insurance can run between $8,000 and $12,000 per year.
Hiring employees
Before you can hire employees for your janitorial cleaning company, you need to know their skills and personality. In this industry, you need to hire employees who are hardworking and independent. Although they will work in teams, they will be working on their own as well. So, you will need to ask them how much they value independence.
A clean workspace will make your employees more productive. If your employees are suffering from headaches and migraines, they will have a hard time focusing on their tasks. Furthermore, employees with bad health will affect your customers.
After screening applicants, you should contact them one by one and ask for references. References are important to know about a potential employee’s character and attitude. Contacting people on your list to discuss salary and perks is a good way to find out if they are a good fit for the job.
When hiring employees for a janitorial cleaning business, you should determine what kind of employee you need. Your first employee should do more than extra help – they should be integral to your overall growth as a janitorial service company. And they should provide great customer service. It is crucial that you choose the right employee for your business. When you hire employees, you should be sure that they are willing and able to meet your expectations.
Marketing your business
To make your company stand out, you can use different strategies that can increase your customer base and attract new clients. One of these is networking. Many local businesses will give you free business cards and are eager to help you spread the word. These blogs can boost your SEO and drive more traffic to your website. Just make sure to keep your branding and contact details the same on all of these platforms.
Social media is a fantastic marketing tool that will increase your company’s visibility. If you have a business account on Facebook or Twitter, you can connect with people through direct messages. You can also attract new followers by posting fun and entertaining images. You can also post pictures of your team to give your followers a reason to trust your business.
Another effective way to promote your cleaning business is to have a website. Your website should reflect the scope of your business and include the keywords you expect to be searched by clients. This way, search engines will direct the right traffic to your website. Besides, a website also provides credibility to your business and enables you to get ahead of your competitors.
Creating an informative video about your company and your staff can also help in marketing your business. Facebook has millions of users and you can get noticed through positive reviews. You can also use Facebook ads and target your audience based on income, family status, and demographics of your current client base.
You can also attend trade shows and networking events to promote your cleaning business and attract new clients. If you have the right contacts, you can even drum up interest by giving out a free cleaning package. These opportunities can also allow you to collect email addresses that you can contact later.