With such a massive emphasis on video content in the modern world, one of the best ways to get exposure for anything is to be able to create a quality video and make it go viral. A viral video simply means a very popular video that gets shared repeatedly over social media and video channels. In essence, the video impacts on the audience and people want to talk about it.
So, how do you make a video go viral?
That’s a very good question with no definitive answer. There are not any specific rules to follow that will ensure a video goes viral. Sometimes it’s just pot luck. However, there are definitely some things you can do that will vastly increase your chances of having a viral video, one that gives your brand or channels massive exposure that elevates you up the ranks.
Let’s see what we can discover about viral video content and what you can do to give your videos a chance of becoming mega-popular.
Professional Video Production Is Vital
While some viral videos have simply been filmed on a smartphone with little or no editing, the more professionally produced your video is, the more chance it’ll gain traction and get fans talking about it and sharing it.
If you want expert quality results, then it only makes sense to hire experts to produce your video. This is very important when you’re trying to promote your company or brand. Not only will a professional video production company create a really slick video, but they’ll also have input and ideas to improve the chances of your video striking a chord with your intended audience.
Australia boasts many talented people in the industry and one of the easiest ways to find a quality video production company near you is to search online. Let’s say you’re in the Sydney area. Just type the following example search phrases into Google and you’ll get some good results:
- Video production company Sydney
- Video production services Sydney
- Professional video production Sydney
Keep Your Videos Short
As the internet age continues to evolve and grow, attention spans are becoming increasingly shorter. Unless there is a specific reason why you need to create a longer video, keep it as short and succinct as possible.
People online are constantly bombarded with offers, advertising, notifications and the list goes on. We are also very easily distracted. You have a very short window to attract a viewer’s attention and a limited time span in which to keep them captivated.
Anywhere between 30 seconds and 3 minutes is a prime length to aim for. If you can get your message across effectively in 1 minute, all the better, as you have more chance of holding someone’s attention for 60 seconds than for 10 minutes.
Shorter videos have more opportunity to go viral.
Add a Headline That Gets Clicks
You could have the best video in the world, but unless people are drawn to click on it, no one will ever watch it.
Catchy headlines help get your video clicks, so stay away from bland headlines that really don’t create any sort of excitement factor or intrigue. Be clear what you’re video is about, but also incite some curiosity.
Headlines presented as a question often work well when someone is looking for the answer to that question.
Your Video Must Offer Something Of Value
This could mean something like a giveaway, but it doesn’t have to be that. Value comes in a number of forms.
Perhaps your video is highly entertaining and offers your audience a laugh. Another way to provide value is to offer vital information free of charge.
So long as your video in some way helps, entertains, educates or offers a solution for your viewers, it has a chance of going viral.
The Video Thumbnail Is Just As Important As the Video
As you need a catchy headline that grabs a potential viewer’s attention, you also need a video thumbnail that has the same impact.
You don’t want some boring, generic image appearing in someone’s Facebook feed or YouTube feed. It has to be a thumbnail that gets noticed, so it’s always best to either create a specific thumbnail or have an expert create one for you.