Melbourne, the capital city of the state of Victoria, is also the second-most populous city in Australia. It has a highly diverse economy with top industries in finance, manufacturing, pharma, IT, education, logistics, tourism, and home to about 16,700 local businesses.
With a bustling commercial scene and a competitive business landscape in Melbourne, your business may be vying for visibility from Melbournians. No matter the scale of the business, marketing is an essential aspect to generate local leads and boost your sales. However, if you are struggling to generate new local leads, it’s time to capitalize on the massive online video marketing tactics.
If you have not invested in corporate video production for your Melbourne business, it’s one of the most cost-effective methods to drive more traffic to your business, generate leads and convert them. Here are some tips suggested by leading marketing consultants of Video Outcomes Melbourne based corporate video production agency to get more local attention for your business:
- Setting Goals
The initial step of making a compelling corporate video is to determine your goals. What exactly is it that you want to achieve. Do you want to spread a social message related to your business? Do you want to promote awareness of your local brand in Melbourne? Do you want to showcase your products or services to boost sales? It’s essential to establish your priorities and requirements before you commence to making your corporate video.
- Define Target Market
According to census reports, Melbourne’s population had a median age of 36, with 37 percent of the population aged between 25 and 49. Melbourne is comprised of family households that make up 83 percent and single-person households of 16 percent.
Before setting out to making a successful video, you should clearly know who your target audience is. Is your business catering to younger working professionals, senior executives, women or senior citizens? Identify your target segment and ensure that you work out a suitable video content for the market to enable maximum exposure of your business.
- Create Compelling Stories to Communicate Your Message
Melbournian adults over 18 years of age now spend an average of 22 hours per month watching online video on a desktop, smartphone or tablet. When deciding to create a corporate video for your business, creativity is key to draw your target audience.
Once you have set the goals and know your target audience, you have to formulate the right stories to connect and pull attention. For instance, if you own a restaurant in Melbourne, testimonials from local customers will be better than giving a tour of your restaurant. If you are in a niche industry, perhaps an accountant in Melbourne, you can explain basic tax terms or ways to manage wealth.
It’s all about turning your company’s product or services as a solution for your customer’s pain points. As a result, this will culminate into engaging customer experiences through the video. Most importantly, remember to keep it simple and short.
- Quality Matters
The average time a Melbournian spends on social media is about 1 hour and 30 minutes per day. Facebook posts with videos have the highest engagement rate of 5%. Therefore to capture your audience with a pivotal corporate video, give topmost priority to quality so that your videos turn out looking professional and not like it was shot on your phone.
The best way to guarantee decent production quality is to hire video marketing experts like Video Outcomes Melbourne based corporate video production companies. Before choosing to hire a video production agency, ensure to check their previous work samples to get a fair idea of what you can expect.
- Cross Channel Promotion
Once video production is done, it’s time to rake in more video views and circulate your video to suitable marketing channels. Cross promoting content across various channels and making your video posts shareable is the best way to amplify your message and boost visibility.
For instance, once you post your video through Facebook, Linkedin and Youtube, you can also use email marketing to send it to your existing audience. The average click-through rate of emails in Australia is 2.7% which is still better than social media click-through rates that tend to hover around 1 to 1.5%. Besides, sending out emails is more cost-effective than social media ads and PPC.
With the ever-shrinking attention span of consumers online, what better way can there be to get your message across than video marketing? Melbournians express greater interest and curiosity in videos than text. Therefore, entrust local marketing experts like Video Outcomes Melbourne based corporate video production for effective video marketing services that are consumer-driven with guaranteed lead generation and viewer engagement.