Social media has become an indispensable part of our daily lives. An average of about 2 billion people of the world’s population is currently using different social media platforms. Most businesses are taking advantage of this by ensuring an online presence. Twitter is one of the platforms frequently engaged. Many brands have embraced the use of Twitter to promote themselves.
However, many spend a lot of time on this platform, but the engagement with their followers is disappointing, which translates to getting a few clicks on their links. At some point, you may have asked yourself if Twitter helps grow your brand or it is a waste of time. The truth is that it is only helpful if you know how to use it in the right ways. For most people, it takes time to master the use of Twitter and, thus, may need external help. Automation on twitter is one way to manage your account on Twitter by posting at organic times. It also allows you to target specific groups of followers to help build engagement and interaction. These here are some tips on how you can grow your brand on Twitter:
- Lead Generation
Businesses can use Twitter to get prospective leads. You can find prospective customers through a search for intent-based tweets. Every single day an approximation of three-hundred million tweets are sent. Most of these tweets contain the “I want” and “I need” phrases. This is an excellent opportunity for any brand. By responding to Tweets, you are able to engage or interact. You can also look at customers complains over other brands and offer to help. If this is done strategically, you can even close a business deal. You should always pay attention to the general business conversation especially those related to your brand. Who knows, an opportunity may arise.
- Build Your Twitter Followers
When you target and engage your followers, increasing their number is a plus for your brand. You can tweet about the common interest and make tweets that require responses from your followers. An example you can tweet a question related to your brand and ask your followers to share their views. Another way to build your followers is by using tools such as Social Quant. It uses data and analysis to find suitable users and conversations that attract followers. When your followers increase, you get more engagements and clicks on your links.
- Market Research
You may be wondering what your consumers may think about a new product or service that your brand may want to introduce. Market research is an essential process for any brand yet costly. Using Twitter as your research platform is not only cheap but saves you time. You could ask a question, let the crowd share their opinions and even suggestions. The responses save you from investing in products or services that do not fit the consumer’s needs. You will also get to find out how much do your consumers know about your brand and thus find a way to fill the gap.
- Use of Influencers
Influencers are people who use their social media pages to influence purchase from their followers. They post about your brand and reach out to their followers encouraging them to give a try to the products or services being offered. The secret is in choosing the influencers dealing in your line of business as already have the audience you want. Always engage in their posts. You never know: you could meet your next client there.
- Use of Hashtags
If you don’t use hashtags, then this is the time to start. They are great for visibility and putting your tweets in the feeds of your followers, which is where you hear about trending tweets. Those hashtags that have been re-tweeted by large masses attract attention and even more users. Hashtags are also used for searches on Twitter. Therefore, you should be strategic when choosing your hashtags. Choose those that are trending and likely to attract audiences.
With these tips, you have a better understanding of how you can grow your brand using Twitter. Focus on your actions on Twitter and watch the most coveted consumer engagement grow.