Are you on Instagram? How has your experience been so far? If you are a brand ambassador or an influencer, has your Instagram account gained the right exposure?
If you are looking to grow your brand on Instagram and to engage with followers that will eventually buy your products, then you will need an Instagram Follower Tracker to help you keep tabs on who’s unfollowing you, what your followers do in general, and the accounts that you follow but they don’t follow you back.
When you track Instagram followers and unfollowers, you will not only be able to unearth the issues that can break or make your online exposure but also you will be more careful to create content that is relevant to avoid a mass exodus of followers from your page all of a sudden.
Instagram is an interactive photo and video sharing app that was originally launched in 2010. By March 2012, Instagram had grown remarkably to reach 27 million users. Currently, Instagram has more than one billion monthly active users and out of this more than 25 million are business accounts.
For you to stand out in this overflowing space, you need to properly manage your Instagram page by monitoring your account health and tracking posts for user engagement so that you are better placed to create the right content that will grow your brand.
Here are 3 tips that will help you run and organize your Instagram page better in 2021
1. Switch to A Business Account
Start by converting your account into a business account. If you are a marketer, a business account will give you more privileges that you will not get from a personal account such as access to Instagram insights, the ability to add a contact button and a map to your location, ability to add links to your Instagram stories and the privilege to advertise on Instagram or make promotion posts.
Switching to a business profile is easy; all you have to do is go to your profile, click on the settings icon, scroll down and tap on the switch to business profile icon and that’s it. You will officially have a business account.
2. Optimize Your Profile
Once you have switched to a business account on Instagram, you can now optimize your Instagram business profile. Choose a simple username that is easy to memorize and remember so that your followers will be able to find you with ease. Remember Instagram has more than a billion users; a username name that is too complicated will only make your brand disappear into the masses.
Secondly, you will need to select the right profile photo. A branded profile picture is the most ideal since it’s easily recognizable and will draw the attention of every person who visits your profile. Furthermore, every time you comment or like a post, your profile photo will show up right next to the post.
If you are using other social media channels in your marketing strategies such as Facebook or Twitter, you can use the same profile picture on all of them to create continuity and to boost your brand presence.
3. Engage with Other Users on Instagram
Your Instagram marketing strategy should involve engaging with your followers and other content creators. This is because Instagram’s algorithm is always looking for engaging and valuable content.
In 2021, be intentional about engagement. Take time and comment on other people’s posts. And don’t just use emojis, a simple sentence that is five words long is enough to show that you are interested in other people’s work.